by Minter Dial | Mar 22, 2020 | Minter Dialogue, Podcast
Minter Dialogue Episode #365 Jon Burkhart is a speaker, firecracker content strategist, and author of two books including Newsjacking and Hacker, Maker, Teacher. He also co-founded Fast Forward Forum, the ultimate non-conference where guests share the stage. In this...
by Minter Dial | Jun 12, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing...
by Minter Dial | Mar 3, 2016 | Marketing, Meaningfulness
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
by Minter Dial | Jun 18, 2015 | Marketing
After someone asks you “What do you think?”, have you ever caught yourself saying, “Yes, um, it’s interesting.” It’s one of those nonsense statements, especially without any qualification. Like when you are in a museum and you...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
