by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
by Minter Dial | Jul 19, 2013 | Minter Dialogue, Social Media
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
by Minter Dial | Jul 8, 2013 | Social Media
Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...
by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Jun 28, 2013 | Minter Dialogue, Podcast, Social Media
Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging...