Minter Dialogue with Tariq Hassan Tariq Hassan is CMO of Petco, a leading specialty retailer, serving pets and the people who own them for more than 50 years. Petco has about 1,500 locations throughout North America and employs approximately 26,000 partners. In this...
Minter Dialogue with Jeremy Waite Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key...
Minter Dialogue with Christopher Lochhead Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of “the podcast Silicon Valley needs” Legends and Losers. Having been a...
The disruptive nature of the smartphone cannot be understated. This one device has transformed nearly every waking moment into a potential for digital conversation, media consumption, and real-world engagement. Smartphone-wielding consumers are now always-on and a few...
We are all pretty familiar with seeing the title of CMO (Chief Marketing Officer) in Executive Boardrooms. It’s probably both the most exciting and most precarious position to hold these days in the C-suite. It was reported in a 2015 study by the executive search...