by Minter Dial | Oct 18, 2007 | Marketing, Mobile, Social Media
A new research study from SNCR says that spending on conversational marketing will outstrip traditional marketing by 2012. Commissioned by New Communications Review (SNCR, run by Jen McClure), and Joe Jaffe, the study shows some interesting figures and projections...
by Minter Dial | Oct 13, 2007 | Business
Are you left, right or whole brained? One of my favourite ‘business’ books in the past couple of years was “The Whole New Mind” by Daniel Pink. (@Amazon, 2005). What I enjoyed about this book was a revaluing of the right side of the brain in...
by Minter Dial | Oct 5, 2007 | Branding, Social Media
We consume words with our most precious resource: time. As such, we should be extremely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be...
by Minter Dial | Sep 28, 2007 | Politics
Was quite interested to see that Secretary of State Condoleezza Rice has openly stated that “climate change is a real problem.” A statement that has taken a long time to come. At a meeting, held in DC, of the 16 most polluting countries, the BBC reports...
by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...
How to tag someone on LinkedIn if their name doesn’t come up?
