Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
User experience and design thinking is all the rage these days. Yet, I am aghast at how often the design of toilets (aka bathrooms or loos) is regularly overlooked. Sure, there may be stylish or trendy wash basins; but they all too often forget the practical aspects....
Minter Dialogue Episode #189 This interview is with Celine Dumais, in charge of Customer Care for L’Oreal USA, but with a wider strategy role for customer care for the Americas. In this podcast, we talk about the challenges of customer care service, how...
Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...
How to tag someone on LinkedIn if their name doesn’t come up?
