This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
The BA Saga – Part 2 More than seven weeks have passed since my most unfortunate British Airways downgrade on a 10 1/2-hour flight from London to Austin (Texas). I continue to seek satisfaction from them. Here is Part 1 of the BA downgrade...
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths...
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
Is your company talking more and more about customer centricity? It’s quite the important topic. For executives sitting through last month’s performance review meeting, however, I wonder how often the subject of lost business is properly addressed....