by Minter Dial | Jan 7, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #84 This interview, recorded right before the Christmas break, is with David Zinger, world renowned expert on employee engagement. David is a prolific author and blogger on the topic, and founder of the flourishing Employee Engagement Network....
by Minter Dial | Dec 2, 2013 | New Tech
Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...
by Minter Dial | Oct 17, 2013 | Minter Dialogue, Podcast
Episode #78 This interview, recorded on October 14, 2013, is with Emma Page. Based out of Zurich, Emma is head of Sales and Customer Success at Evernote Business for EMEA. In this interview we talk about the personal/professional crossover, the freemium model...
by Minter Dial | Oct 16, 2013 | Social Media
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
by Minter Dial | Oct 11, 2013 | Branding
A simple business plan: Make products that people want to buy. Over the last years, we have seen an increasing emphasis on customer centricity. It seems clear that the direct relationship that one can now have between brand and customer has rendered being...