by Minter Dial | Feb 4, 2014 | Social Media
Is social media actually good for my business? The answer to that question is not always yes. It depends largely on your social media mindset. As much as I might be an aficionado and evangelist for social media, the reality is that it is not the panacea for all...
by Minter Dial | Jan 30, 2014 | Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #88 This interview is with Ashley Friedlein, CEO and co-founder of Econsultancy, an international research and training group, focused on digital. With a subscriber base of over 210,000, Econsultancy has a great product with an...
by Minter Dial | Nov 24, 2013 | Minter Dialogue, Social Media
Minter Dialogue #82 This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan. I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur and co-founder...
by Minter Dial | Oct 14, 2013 | New Tech
At this year’s Hub Forum in Paris, Emmanuel Vivier and Vincent Ducrey put up another great two-day programme. The theme this year of the Hub Forum 2013 was ROI = Return on Innovation. For sure, there was a good crowd on hand. The event was live streamed and...
by Minter Dial | Oct 7, 2013 | Social Media
As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...