After a spate of emails from a fairly large portal site (it’s ranked around 50,000th on Alexa worldwide), I was appalled at the number of marketing sins they have committed. Either this organization is doing so intentionally, which is borderline unethical, or...
Just because you can… should you? In countries around the world grappling with the pandemic, executives are being faced with a large number of difficult decisions. We’ve already seen many companies announce layoffs or, worse, having to shut their doors. For the...
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
Minter Dialogue with Vince Jeffs Vince Jeffs is Senior Director of Product Strategy, Marketing AI and Decisioning at Pegasystems, which is holding its Pegaworld iNspire 2020 online event on June 2*. Vince is also currently the #6 ranked overall author on...
As cities, governments, countries and their people gradually ease out of the lockdown period of this global pandemic, I have been wondering how companies and their leadership will re-engage and ramp up their businesses? To be sure, no one has ever been through a...