by Minter Dial | Sep 23, 2009 | Branding, Marketing
I love brands… Yes, I do; but, it would seem that, especially over the span of the latest economic crisis, the “consumer” has become decidedly less enchanted with brands, per se. On the one hand, the crisis has accentuated the need for consumers (and...
by Minter Dial | Sep 15, 2009 | New Tech, Social Media
Having spent the better part of the evening trying to download an older version of Internet Explorer in order to play an old DVD for my daughter’s homework, I finally landed upon the best solution: OldVersion.com OldVersion so rightly says in its tagline:...
by Minter Dial | Aug 7, 2009 | Marketing
Notice any similarities? Looking up at this message board at CDG airport the other day, I could not help but notice the similarity in the logos of Copa Airlines and Continental Airlines. Dating back to a 1998 strategic alliance between these two companies (about which...
by Minter Dial | Jul 30, 2009 | Education
Via Sciences Humaines, a very insightful and thorough French magazine, I read [this article in the aug-sept 2009 issue] about how the video game, Tetris, has been identified as helping trauma victims recover. A study* by scientists at the University of Oxford...
by Minter Dial | Jun 29, 2009 | Health, Responsibility
Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone who...