by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...
by Minter Dial | Jan 7, 2011 | Marketing
Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...
by Minter Dial | Dec 28, 2010 | Minter Dialogue, Podcast, Social Media
Jonathan Salem Baskin Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding...