by Minter Dial | Jul 8, 2011 | Social Media
Social Media is for real, if… Succeeding in a social media strategy is a complex affair because you need to pit the temptation of short term gain against the long term build. But, here are, what I believe to be, the three golden tips. How to win at the...
by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
by Minter Dial | Jun 30, 2011 | Marketing
Whose line is it anyway? In business, communication has long been and continues to be equated to a one-way outward-bound message. Whether we’re talking Corporate Communications, P.R., marketing or even Human Resources, companies have used communication much like...
by Minter Dial | Jun 19, 2011 | Social Media
Have you noticed that the social media frontier is lined with women? An article in USA Today “Groupon Mania ignites fight for ad dollars with deals” alerted me to a fact: women are playing a larger role in social media business than is the case in ‘regular’ business....