by Minter Dial | Sep 16, 2011 | Leadership
Gut & Data: Two sources of direction This post is inspired by a wonderful quote from Duncan Watts, of Yahoo Research, made on this McKinsey Quarterly podcast (May 2011): “Our enthusiasm for making predictions is matched only by our reluctance to be held...
by Minter Dial | Jul 12, 2011 | Marketing
Updating your Communication Style Ok, so a shareholder meeting must generally remain within the codes of tradition and press releases on serious matters must maintain a certain minimum decorum. However, not all corporate communications must follow the hyper...
by Minter Dial | Jul 8, 2011 | Social Media
Social Media is for real, if… Succeeding in a social media strategy is a complex affair because you need to pit the temptation of short term gain against the long term build. But, here are, what I believe to be, the three golden tips. How to win at the...
by Minter Dial | Jul 6, 2011 | Social Media
Being social is key to winning the social media game The first week of “beta” testing of the new Google+ social network is nearly finished and the debate is raging as to whether Google+ will succeed. On the heels of a few interesting conversations and...
by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...