leadership | Minter Dial

Digital marketing best practice sharing

by Minter Dial | Jan 31, 2012 | Leadership

Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...

Stakeholder or Shareholder value? What every CEO needs to do

by Minter Dial | Jan 20, 2012 | Leadership

In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The “strategic”...

Brand Marketing: What’s the engine for your Locomoso? 59 keywords!

by Minter Dial | Dec 21, 2011 | Marketing

Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...

The new GQ for Digital Marketers: What is your Geek Quotient?

by Minter Dial | Dec 13, 2011 | Marketing, Responsibility

Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...

Management skills behind the brand: social attitude

by Minter Dial | Dec 6, 2011 | Social Media

Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L’Oreal (Redken, Kerastase…), I met a great number of extraordinary men and women who are hairdressers, several of whom I still...