by Minter Dial | Oct 22, 2014 | Social Media
Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more...
by Minter Dial | Oct 19, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this...
by Minter Dial | Sep 30, 2014 | Marketing
Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in...
by Minter Dial | Sep 21, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
by Minter Dial | Sep 16, 2014 | Marketing
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...