by Minter Dial | Aug 28, 2013 | Social Media
We can, at last, affirm that Digital Marketing has gone mainstream for all FMCG companies – around the world. As companies continue to focus in on their digital marketing strategy and investments, the challenge remains integrating and blending the digital...
by Minter Dial | Aug 27, 2013 | Marketing
As email marketing remains one of the cheapest and most effective digital marketing tools around, you would think that a marketing team might be more inclined to invest in and hire an email marketing specialist than a social media specialist. It remains my...
by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
by Minter Dial | Aug 19, 2013 | Marketing
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...
by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
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