by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
by Minter Dial | Aug 19, 2013 | Marketing
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...
by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
by Minter Dial | Jul 23, 2013 | Marketing
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...
by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
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