by Minter Dial | Sep 12, 2012 | Marketing
Few are the brands that have true staying power. Some keep on thanks to favorable market conditions (Standard Oil, but then woe betide the authorities!), an ongoing ability to pivot when necessary (IBM, Peugeot), or state protection (Boeing, Airbus…)....
by Minter Dial | Aug 31, 2012 | Marketing
Here is an email that landed in my spam box (thank you Gmail) and yet still had me do a double take. I almost clicked on it, despite the fact that I was reading it in my spam box and it had a big RED ALERT banner on top. Thought I’d post it as it shows just how...
by Minter Dial | Aug 24, 2012 | Social Media
On your birthday, you will surely receive those heartwarming swarm of posts, tweets, mails, text messages and telephone calls, a far cry from the odd telephone calls and snail mail birthday cards of yore. I had a lovely birthday recently and tallied up my...
by Minter Dial | Aug 21, 2012 | Social Media
Aside from the grand opening and closing shows, the resounding success of the whole event and overall excitement, the 2012 London Olympics were marked by three stand-out phenomena that all speak to an opening up of the world. Most notably, it was the first time that...
by Minter Dial | Jul 30, 2012 | Responsibility, Social Media
When talking digital marketing with companies, I tend to come across two general postures: those who are fighting for more funds and more people (to man the keyboards) and those who have been assigned the task of bulking up their digital marketing efforts. Unfunded...