marketing | Minter Dial

Professional, Personal and Private – Getting your brand’s privacy settings right

by Minter Dial | Jan 24, 2011 | Branding, Social Media

Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...

CRM ought to mean Conversation that’s Relevant and Meaningful

by Minter Dial | Jan 14, 2011 | Social Media

The mystery of CRM CRM: who dunnit? Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from...

Should Brand Marketers be Benevolent Dictators?

by Minter Dial | Jan 7, 2011 | Marketing

Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...

Interview with Jonathan Salem Baskin – author, blogger & speaker on branding

by Minter Dial | Dec 28, 2010 | Minter Dialogue, Podcast, Social Media

Jonathan Salem Baskin Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding...

Looking back at 2011, what happened?

by Minter Dial | Dec 26, 2010 | Social Media

Year-end 2011 Retrospective A 2011 retrospective It is Boxing Day, 2011… aka December 26th. I write this post as I have been asked to write a little recap of the year that has just passed. Oh, and what a year it has been, I hear you say. A...