by Minter Dial | Apr 26, 2016 | Leadership, Meaningfulness
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
by Minter Dial | Mar 3, 2016 | Marketing, Meaningfulness
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
by Minter Dial | Mar 2, 2016 | Leadership, Meaningfulness
These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble...
by Minter Dial | Nov 16, 2015 | Meaningfulness, Politics
I think it is finally dawning on all of us that we are living in a radical new era. It seems that little by little, methodically interspersed with several months and country by country, we find a new date to mark on the calendar as a day of memorial, of grief and of...
by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
