by Minter Dial | May 25, 2012 | Responsibility, Social Media
When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...
by Minter Dial | Apr 27, 2012 | Social Media
Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I’m going to guess that you — like me — have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first...
by Minter Dial | Apr 13, 2012 | Social Media
The number of eyebrows raised by the $1 billion price tag paid by Facebook for Instagram is perhaps as much a surprise as the price itself. The common refrain is “What on earth are Facebook thinking, paying so much for a tiny company without any revenues {or...
by Minter Dial | Dec 21, 2011 | Marketing
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...
by Minter Dial | Dec 15, 2011 | Social Media
Money … and time Time & Money are needed With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say “I don’t have the budget for digital, yet…” It is...