by Minter Dial | Oct 14, 2014 | Leadership, Responsibility
As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the...
by Minter Dial | Oct 8, 2014 | Responsibility, Social Media
In order to get their ideas through parliament and, more broadly, to survive, politicians need to “market” their ideas. In democracies, they are voted in by their constituents and then need to keep a regular pulse on their stakeholders...
by Minter Dial | Mar 3, 2014 | Social Media
In the ongoing evolution at the workplace, nothing makes the challenge of digital transformation more urgent and tangible than the question of access to the internet and the use of personal devices, characterized by the term BYOD (bring your own device). It is...
by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Jul 3, 2010 | Leadership, Responsibility, Social Media
Facebook’s sweeping success is, in very large part, because it is a hybrid social media, brokering the gap of personal and professional. The rules of the social media game privilege ‘personal’ communications; and companies that manage to insert...