Having just spent a week at South By Southwest (SXSW) in Austin Texas, I heard a number of recurrent themes throughout many of the panels and sessions I attended. Two of the themes struck me as most paradoxical: the right to privacy defense of the freedom of speech...
I marvel how, in 2016, even in London, I still come across active people (i.e. not retired) who have decided to shun (at least a part of) the Internet. The key underlying issue is, of course, about privacy. No one in their right mind wants their private lives revealed...
I have long advocated that, core to one’s digital marketing strategy, one must focus on two components: website (as a hub) email list (for communications) It’s a very simple story. With the spiralling costs of social media (it’s widely accepted that...
It is clear that the vast majority of people are using the Internet and their digital tools and devices without really knowing the full consequences. In a piece I wrote over the Summer entitled Internet Privacy, I categorized the different profiles with regard to...
Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code,...