by Minter Dial | May 15, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Chris Palmedo This interview is with Chris Palmedo, Associate Professor of Marketing, Media and Communications, CUNY (City University of New York) School of Public Health. In this podcast, we discuss the rise and importance of social...
by Minter Dial | Dec 21, 2011 | Marketing
Words that go So-Lo-Mo must go Co … As the So-Lo-Mo (Social-Local-Mobile) expression gradually goes mainstream, I ponder how the myndset within organizations must change to accommodate the new style(s) of marketing. Being social is already a...
by Minter Dial | May 25, 2011 | Social Media
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is...
by Minter Dial | Feb 23, 2011 | Social Media
As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...
by Minter Dial | Jan 14, 2011 | Social Media
The mystery of CRM CRM: who dunnit? Sometimes, I get the feeling that Customer Relationship Management or “CRM,” is about as badly understood a concept as marketing itself. What I studied in business school in terms of marketing was a far cry from...
