by Minter Dial | Oct 16, 2013 | Social Media
With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive to develop its...
by Minter Dial | Oct 7, 2013 | Social Media
As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...
by Minter Dial | Sep 30, 2013 | Social Media
According to Twopcharts (which is admittedly a bit wonky; and is now defunct), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second. If that 2.1B number is anywhere near accurate, it certainly includes an...
by Minter Dial | Sep 3, 2013 | Social Media
To my heart’s content As the digital wave continues inexorably to be integrated into the marketing plan, brands have to marry a one-way broadcasted message via traditional media with the social media two-way editorial line. The uber challenge is merging and...
by Minter Dial | Aug 27, 2013 | Marketing
As email marketing remains one of the cheapest and most effective digital marketing tools around, you would think that a marketing team might be more inclined to invest in and hire an email marketing specialist than a social media specialist. It remains my...
How to tag someone on LinkedIn if their name doesn’t come up?
