by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
by Minter Dial | Jun 7, 2013 | New Tech, Responsibility
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...
by Minter Dial | May 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #60 This interview is with Doug Hewett, who is the co-founder — along with Brook Calverly — and Managing Director at the newly formed People-Made, a brand consultancy at the cross-section of brand, culture and social. Doug comes...
by Minter Dial | May 2, 2013 | Social Media
Minter Dialogue #59 This interview is with Valorie Reavis, the founder of the LinkUp Marketing Agency, based in Belmont Shore California, and dedicated to an industry I know only too well: hair and beauty! Valorie is also the mastermind behind the Shout Lounge, a...
by Minter Dial | Apr 24, 2013 | Leadership
In this era of fundamental transformation, it has never been more difficult to find the right leadership mindset. As I travel around the world and work in different organizations, I see women and men trying to get to grips with the trifecta of problems: no time no...