by Minter Dial | Mar 19, 2013 | Social Media
Herewith some feedback about my experience at the pinnacle “social conference” South by Southwest (SXSW) 2013. Clearly, there is a sense among some of the high powered digerati that SXSW is now “overdone” and so they have decided...
by Minter Dial | Mar 18, 2013 | Social Media
The seesmic worldwide movement — dare I say mass media — on Twitter after the announcement of Pope Francis I provoked over 7 million tweets (on the first day alone) per Mashable. The Pope’s twitter account, @pontifex, has just over 2 million...
by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Mar 1, 2013 | Social Media
The right digital marketing mindset is an elusive concept in a world of short-term results. As companies continue to pour resources into their digital marketing efforts, the pressure is heightening on marketers and agencies to perform. Briefs — even...