by Minter Dial | Jul 24, 2014 | Marketing
Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...
by Minter Dial | Jun 11, 2014 | Marketing
For many brands and marketing teams in businesses around the world, there is terrific pressure to improve performance. Many a marketing strategy blueprint will include projects with bold Calls to Action, such as: Optimize CRM program Increase conversion rates Drive...
by Minter Dial | Jun 6, 2014 | Leadership
Having just attended the Freedom & Solidarity Forum, celebrating the 70th anniversary of the D-Day landings, one of the recurring themes of the day was transparency. In today’s connected world, the notion of transparency is being discussed — if...
by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | May 16, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #103 This interview is with David Goldenberg, co-founder and CEO of CVTrust, whose main product, Smart Diploma, provides a way to certify diplomas for educational bodies who sign on. In this interview, we discuss the CVTrust business...