Minter Dialogue Episode #87

rajiv_mehta, Puma, The Myndset digital marketing brand strategy


This interview, recorded on January 22, 2014, is with Rajiv Mehta, fellow INSEAD alum (2005) and CEO of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities — including the very successful Pimp Your Sole programme (see collage below) — that Rajiv oversaw in Puma India, showing how entrepreneurial thinking and integrated digital marketing can bring big rewards. By the way, you can also sign up to the Minter Dialogue podcast here via iTunes. [buzzsprout episode=’145395′ player=’true’]

To connect with Rajiv Mehta:

Sites mentioned by Rajiv Mehta

Puma Pimp your sole, The Myndset digital marketing digital strategy ————–

Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at :, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

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