Interview with Rajiv Mehta, talking digital marketing in India (MDE87)

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Minter Dialogue Episode #87

rajiv_mehta, Puma, The Myndset digital marketing brand strategy

Courtesy: Outlookindia.com

This interview, recorded on January 22, 2014, is with Rajiv Mehta, fellow INSEAD alum (2005) and CEO of Puma South Asia, based in Bangalore. In this conversation, we focused on two interesting digital activities — including the very successful Pimp Your Sole programme (see collage below) — that Rajiv oversaw in Puma India, showing how entrepreneurial thinking and integrated digital marketing can bring big rewards. By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Rajiv Mehta:

Sites mentioned by Rajiv Mehta

Puma Pimp your sole, The Myndset digital marketing digital strategy ————–

Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!
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Minter Dial

Minter Dial is an international professional speaker, author & consultant on Leadership, Branding and Digital Strategy. After a successful international career at L’Oréal, Minter Dial returned to his entrepreneurial roots and has spent the last ten years helping senior management teams and Boards to adapt to the new exigencies of the digitally enhanced marketplace. He has worked with world-class organisations to help activate their brand strategies, and figure out how best to integrate new technologies, digital tools, devices and platforms. Above all, Minter works to catalyse a change in mindset and dial up transformation. Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleau (1993). His books include Heartificial Empathy, Putting Heart into Business and Artificial Intelligence, bowed in December 2018 and won the Book Excellence Award 2019 as well as being shortlisted for the Business Book Awards 2019. It's available in Audiobook, Kindle and Paperback. He is also co-author of Futureproof (Pearson, Sep 2017) and sole author of The Last Ring Home (Myndset Press, Nov 2016), a book and documentary film, both of which have won awards and critical acclaim. Minter's latest book, You Lead, How being yourself makes you a better leader, published by Kogan Page, won the Business Book Award 2022 in the category of Leadership. It's easy to inquire about booking Minter Dial here.

4 Comments, RSS

  2. John Murphy
    February 10, 2014 at 7:20 am

    Recently, I have attended a digital marketing summit. There I saw young and aspiring online marketing executives were hired. You can say that today most online marketing conferences have become platforms where you can hire digital marketers as well.

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