Behind the scenes with the successful Somnai Experience in London with Andrew McGuinness (MDE279)

somnai VR immersion
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Minter Dialogue with Andrew McGuinness

Andrew McGuinness is the CEO of Ellipsis Entertainment and founder of the BMB and Seven Dials PR agency. Through DotDotDot London, part of Ellipsis, Andrew partnered with a couple of agencies to create an innovative and provocative entertainment experience in the heart of Clerkenwell London. It’s an immersive multi-reality 60-minute experience that is well worth the visit. In this conversation, we look behind the scenes at the making of the experience, the challenges and surprises as well as the future plans.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Andrew McGuinness:

Sites mentioned:

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Further resources for the Minter Dialogue Radio Show:

RSS Feed for Minter DialogueMeanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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