The Importance of Design and Brand in Business Building with Marty Neumeier (MDE314)

Marty Neumeier
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Minter Dialogue with Marty Neumeier

Marty Neumeier is a best-selling author who has penned such well-known books as The Brand Gap, The Brand Flip and MetaSkills. His latest book is a ‘business thriller’ called, Scramble, How agile strategy can build epic brands in record time. In this conversation with Marty, we talk about the importance of having a designer mindset in business and the challenge of building a superior brand in today’s tech-infused world.

Please send me your questions as an audio file (or normal email) to [email protected] Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

To connect with Marty Neumeier:


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Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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