by Minter Dial | Dec 9, 2013 | Retail
Tracking the way social media and digital is being used in retail environments has become much more intense recently. Just a year ago, the number of new initiatives was rather easy to follow, even worldwide. Retailers in London and New York were leading the party....
by Minter Dial | Dec 5, 2013 | Minter Dialogue, Social Media
Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social...
by Minter Dial | Dec 4, 2013 | Social Media
WeChat, launched by Tencent initially in January 2011 under the Weixin brand, is a far cry from Twitter. In film speak, we might say that WeChat is Whatsapp meets Twitter meets the iPad. {Click to Tweet} There are some 350 million users already, with...
by Minter Dial | Dec 3, 2013 | Retail
During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown. On the 4th floor, Under Armour has opened an innovative shop, truly not like others. Storytailing: a true execution where the shop is 80% story...
by Minter Dial | Dec 2, 2013 | New Tech
Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...