by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...
by Minter Dial | Oct 24, 2010 | Business, New Tech
Attended a most interesting INSEAD breakfast presentation last week by François Momboisse, President since 2002 of the FEVAD (the association covering eCommerce and distance selling in France). François is also head of international digital operations for the FNAC (a...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Oct 22, 2010 | Sports
Sporting a digital pulse Not that I am a baseball fan, but I do keep an eye out for my adopted hometown, Philadelphia, whenever they are in the playoffs. This year, after a great regular season, I see that the Philadelphia Phillies are just one game away from being...
by Minter Dial | Oct 22, 2010 | Social Media
If you haven’t seen social search in action, you might want to check this out. Perhaps, you are like most of us who only look at the first 3 results at the top of the Google search results. However, if you scroll down (and are logged in to your...