Minter Dial | Minter Dial

Rachel Weiss Redken Interactive Digital Marketing – MDE10

by Minter Dial | Mar 8, 2011 | Minter Dialogue, Social Media

Interactive Marketing at its best I got to know Rachel Weiss while working at L’Oreal. Specifically, Rachel began at L’Oréal in 2007 working on the digital strategy for PureOlogy and Redken USA (‘professional’ brands that sell through the...

What’s the difference between PR and Marketing?

by Minter Dial | Mar 3, 2011 | Social Media

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey. Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled. Where does one stop and the other begin? No one...

3 new rules: blended, blended & blended

by Minter Dial | Mar 2, 2011 | Social Media

If location, location, location is still the mantra for real estate, there is one word that seems to define our existence in the new business world, and, specifically, the world of marketeers. That word is BLENDED. What does blended mean? Blended, in this case, is a...

Kick butt ad, literally

by Minter Dial | Feb 24, 2011 | Marketing

I found this ad by www.letudiant.fr in the metro of Paris (Grands Boulevards line 8). It reads, “Are you truly made out for the job you risk signing up for?” Three thoughts: I love the execution – the power is in the silence!What about the word...

The value of a Facebook friend, ROI and Return on Interactivity

by Minter Dial | Feb 23, 2011 | Social Media

As we continue to debate the Return on Investment (ROI) in the social media space and the profitability of one’s digital marketing strategy, I am betwixt and between: it is a totally normal question that any respectable business person must ask. the same...