Oil Companies Should Think like Technology Companies

by | Feb 22, 2011 | Branding

Here is quite a thought provoking ad, co-produced by Chevron with IBM (“we agree”). A couple of thoughts: How exactly do technology companies think? If it is the Google Beta Mindset, then ok! Microsoft or NCR? Hum! Should it be THINK or ACT [differently]?...

The Death Of The Music Industry

by | Feb 19, 2011 | Business, Entertainment

via businessman.com A graphic display of the state of the music industry created by Bain…. What it speaks to is the head-in-the-sand approach that the industry had as a whole as the internet wave took over, reaching its peak in 1998. Technical chart readers will...

Andrew Ellis, We are Like Minds, Amen!

by | Feb 16, 2011 | Social Media

Drew Ellis, co-founder of Like Minds Andrew ‘Drew’ Ellis is the co-founder of We Are Like Minds, which was founded in October 2009 and has quickly taken up a pole position as thought leaders for business using social media at their global events, and with...

Marketing in 2012 – a window into the future

by | Feb 14, 2011 | Social Media

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

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