by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
by Minter Dial | Sep 5, 2021 | Branding, Marketing, Minter Dialogue, Podcast, Psychedelics
Minter Dialogue with Tom Rainsford Tom Rainsford is Marketing Director of Beavertown Brewery, the fast-growing London-based brewery, that was set up just ten years ago, with such recognizable beers as Neck Oil, Bones and Gamma Ray. Previously, Tom was Director of...
by Minter Dial | May 22, 2021 | Branding, Social Media
As a speaker, I’ve been working hard to refine my “voice.” The challenge is in making the content and the form consistent and congruent with who I am. In an audio-infused world, finding your voice is now a first-degree question. What voice should you...
by Minter Dial | Apr 28, 2021 | Branding, Ethics, Marketing, Meaningfulness
With purpose being all the rage these days, it’s normal to start hearing about wild and crazy purposes being bandied about. On one end of the scale, you’ve got grand missions like: “To stop Ocean Plastic by gathering a billion people together to monetize...
by Minter Dial | Jan 24, 2021 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Julie Cottineau Julie Cottineau is an author, a brand passionista, who is founder and CEO of BrandTwist brand consultancy. In this conversation, we discuss the origin of her Brand Tattoo Test, her work at and lessons learned while working as head...
by Minter Dial | Oct 20, 2020 | Branding, Marketing
How would you evaluate your marketing efforts in terms of trustworthiness on a scale of 1-10 (low to high)? Many are the times that I have seen people inside companies cringe at the way a colleague marketer speaks, or roll their eyes at the types of claims that their...
