by Minter Dial | Oct 20, 2020 | Branding, Marketing
How would you evaluate your marketing efforts in terms of trustworthiness on a scale of 1-10 (low to high)? Many are the times that I have seen people inside companies cringe at the way a colleague marketer speaks, or roll their eyes at the types of claims that their...
by Minter Dial | Sep 1, 2020 | Branding, Meaningfulness, Responsibility
Being a “brand guy,” I tend to look at businesses through the lens of branding: what does the brand stand for? how strong is its brand? But, what exactly is a brand? Can any/every company or business actually be a brand? How can one build up a brand? In...
by Minter Dial | Jun 18, 2020 | Branding, Leadership, Marketing, Meaningfulness
I get the feeling we are about to undergo a monumental sea change at work. The one-two punch of the global pandemic and social movements such as Black Lives Matter that have spread out around the world mean that we are in for some seismic transformation in business...
by Minter Dial | Jun 16, 2020 | Branding, Ethics, Marketing
Why you’ve got to strengthen your ethics and empathy As we ease into the post lockdown period, businesses around the world will kick into gear in a rush to recuperate lost business. Where many companies will be in a fight for survival, they may turn to desperate...
by Minter Dial | Feb 5, 2020 | Branding
When brand comes to roost Among the many visible success stories out there, I have been intrigued by the Adore Me business, a members-only women’s intimates ecommerce site. Conceived while he was at Harvard Business School, Morgan Hermand-Waiche decided to take on the...
by Minter Dial | Feb 2, 2020 | Branding, Meaningfulness, Minter Dialogue, Podcast
Minter Dialogue with Maria Garrido Maria Garrido is SVP of Vivendi, in charge of the Brand Marketing practice. She’s also Global Chief Insights and Analytics Officer for the Havas Group, and champion of the Meaningful Brands global study. In this conversation,...
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