by Minter Dial | Mar 26, 2019 | Marketing
If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
by Minter Dial | Feb 26, 2019 | Digital Transformation, Marketing
Customer centricity has I believe entered the pantheon of buzzwords these days. It seems it’s been on everyone’s lips for a while now. TUI: classic case of a company saying they are “customer centric” Yet, surprisingly, some companies are only...
by Minter Dial | Jan 20, 2019 | Leadership, Marketing, Minter Dialogue, Podcast
Minter Dialogue with Mark Miller Mark Miller is Chief Strategy Officer at Team One, part of the Publicis Groupe. He’s also the founder of The Legacy Lab, a research and consulting practice based in LA, helping global brands drive change. He very recently...
by Minter Dial | Dec 4, 2018 | Leadership, Marketing
I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
by Minter Dial | Nov 27, 2018 | Leadership, Marketing
I listened to a recent (and rather epic 4-hour-long) Joe Rogan podcast with his frequent guest and brilliant mathematician, Eric Weinstein, who proposed that we are in the Era of Disagreeability. Paraphrasing him, it’s about not being easily swayed from your...
by Nicholas Robson | Nov 6, 2018 | Education, Marketing, Podcast
The continuing Ascent of Podcasts Updated April 2020: The new 2020 State of Podcasting is out now. Podcast consumption has continued to grow steadily since my last ‘State of the Podcast 2015’ on this blog. One can safely say that the word “podcast” is...
