by Minter Dial | Jul 10, 2018 | Collaboration, Futureproof, Marketing
In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. First, there was the...
by Minter Dial | Jun 17, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Amy Errett Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling...
by Minter Dial | May 31, 2018 | Marketing
Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I was...
by Minter Dial | May 17, 2018 | Leadership, Marketing, Responsibility
To accept imperfection is perhaps the most complicated of attitudes to adopt in business. It’s almost antithetical to everything senior business executives have been trained to do. In some regards, however, I would suggest it’s a core mindset for an...
by Minter Dial | May 1, 2018 | Marketing
There is nothing more pertinent than having a first hand experience to bring to light just how hard it is to create an excellent customer experience. Put another way, it’s awfully easy to screw it up with so many channels and options much less legacy systems,...
by Minter Dial | Feb 27, 2018 | Marketing
If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at an online travel agency? As such, it would...
