by Minter Dial | Jan 7, 2011 | Marketing
Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
by Minter Dial | Oct 6, 2010 | Marketing
Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune this past Monday (4/10/2010). Not that I frequently read the cartoons, but sometimes I can’t help but read and smile about the mischievous Calvin. Almost as good a bet as reading Fred...
by Minter Dial | Aug 18, 2010 | Marketing
A recent paper by Spanjol, Qualls and Rosa, “How Many and What Kind? The Role of Strategic Orientation in New Product Ideation” in the Journal of Product Innovation Management identified that there are three types of companies: customer centric, competitor...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
