by Minter Dial | Apr 19, 2010 | Marketing
I came across this Dutch presentation courtesy of a post at Molenaar Online Marketing. It is a Slideshare presentation with the feature message that Marketing is D.E.A.D. With my particular passion for the Grateful Dead, I found the link far too curious not to pursue....
by Minter Dial | Mar 21, 2010 | Marketing
Brand Building: The importance of Transparency and where to place the limits. Part III of a 4-post series Brands under inspection Having discussed the issue of transparency at the governmental and societal levels, as well as the enlightening role of the Internet in...
by Minter Dial | Mar 18, 2010 | Marketing
Marmite is required taste. For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral. This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...
by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...
by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...
by Minter Dial | Oct 24, 2009 | Marketing
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
