by Minter Dial | Aug 31, 2007 | Branding, Marketing
As an American living overseas, you sometimes get bombarded with the (often well merited) criticism of American provincialism. And, the general line of argument centres around what type of news Americans follow. A recent study by McKinsey encouraged possibly a...
by Minter Dial | Aug 22, 2007 | Marketing
About a month a half ago, I was lucky enough to be given a Thinking Blogger Award from my fellow blogging friend, Sarah. And have been ruminating on who to nominate in accordance with the ‘rules.’ As time runs its course, I have been terribly slow to make...
by Minter Dial | Aug 22, 2007 | Marketing, Social Media
iblog doesn’t stand for institutional blog I have been a fan of the Freakonomics blog for quite some time — a testament to the power of a good book (now available for $17 on amazon, down from $28 list price!) going on line per se. However, the very notion...
by Minter Dial | Aug 7, 2007 | Marketing
Here’s an example of on-line learning, from Slate. There are only 12 kinds of ads. I thought this slide show by Seth Stevenson, revisting Donald Gunn’s 1978 theory about there being only 12 kinds of [master] ads possible, was a great little exercise. It...
by Minter Dial | Aug 6, 2007 | Marketing
Courtesy of Opinionated Marketers, found this posting about 15 ads with unfortunate location. The naughty ones tends to win out over the morbid, in my opinion. There are location (real estate) and timing (jokes) mantras that come to mind.
by Minter Dial | Jul 25, 2007 | Branding, Marketing, Social Media
As the marketing world and consumer behaviour evolve, one of the more interesting battle grounds involves the creative process and production. When a marketer plans to make a communication campaign or a shift in brand image, he/she now has a number of alternatives. As...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
