by Minter Dial | May 22, 2007 | Marketing, Politics
Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of...
by Minter Dial | May 20, 2007 | Marketing
I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...
by Minter Dial | May 11, 2007 | Cyber Security, Marketing
You may have heard of the notion of “serious games”… edutainment in its latest form. You play, and you don’t even see the time pass as you learn. Have a few examples of positively interesting games, in part courtesy of Le Monde article...
by Minter Dial | May 11, 2007 | Branding, Health, Marketing
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...
by Minter Dial | May 11, 2007 | Marketing, Padel, Sports
Some of you will know that I love (lawn) tennis, but if I had my druthers, I would spend my time playing Padel Tennis. If there were more courts and players, I would be a devout padel aficionado (more about the European or Argentinian variety with the walls as opposed...
by Minter Dial | May 1, 2007 | Marketing
A convert of the “tipping point” concept, I am most interested in the exact elements that bring about change in a person’s personality or career. In particular, I think of how certain people in my circle have gone from “super popular” to super drop-out, or...