The name game

Following only a couple days after posting a comment on old-fashioned marketing (starting with your ABCs), I came across an article in the Daily Telegraph (Tuesday May 22, page 29) entitled “Is your name to blame for your life?” The article featured an online study of...

Ipod – old fashioned marketing

I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...

Where is the brain’s brand button?

As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...

What’s your favourite sport to play?

Some of you will know that I love (lawn) tennis, but if I had my druthers, I would spend my time playing Padel Tennis. If there were more courts and players, I would be a devout padel aficionado (more about the European or Argentinian variety with the walls as opposed...

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