Shotgun or Social Marketing?

The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited.  Marketing managers are frenetically meeting agencies.  HR is...

Empire Avenue – Social Gaming with a Purpose

Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire Avenue, in the...

Twitter in China? Weibo is the Way to Go

Homegrown Chinese micro-blogging all the rage Pursuing the Twitter “Character” theme of last week, I thought I’d do a little recap of what I found out about Twitter in China.  [I also wrote about the Twitter situation in Japan.] First, the...

Twitter All About Character(s) – part 2

How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has.  What is a character? In short, I’d say it’s a type of personality.  The dictionary definition says that...

Starting your social media marketing

How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...

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