by Minter Dial | May 25, 2011 | Social Media
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is...
by Minter Dial | May 23, 2011 | Social Media
Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire Avenue, in the...
by Minter Dial | May 21, 2011 | Social Media
Homegrown Chinese micro-blogging all the rage Pursuing the Twitter “Character” theme of last week, I thought I’d do a little recap of what I found out about Twitter in China. [I also wrote about the Twitter situation in Japan.] First, the...
by Minter Dial | May 19, 2011 | Social Media
How much character in 140 characters Adding character to your 140 It is not about how many characters, but how much character your tweet has. What is a character? In short, I’d say it’s a type of personality. The dictionary definition says that...
by Minter Dial | May 18, 2011 | Social Media
Limit to 140 characters! Presumably, if you are reading this blog, I would tend to think that, if you don’t have your own Twitter account, you have probably heard of Twitter. But, maybe I’m wrong. I’d love to know the answer about this blog’s...
by Minter Dial | May 14, 2011 | Social Media
How does one get started? And they’re off… Despite the well publicized mainstreaming of social media, many companies are still on the sidelines about getting on board. Whether the inaction comes from fear, ignorance, doubt or a carefully considered choice,...