Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many...
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Are we all in a giant internet shaped crucible? Guest post by Manish Gajria
The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with millions of customers walking in and out...
2-step verification and the perils of a poor user experience (on Google)
How important is your privacy? Typically, it's supremely important, right? And, if you were asked about the importance of your security, you would inevitably also put a high value on your protection, right? 2-step verification If you are like me (and the majority...
The power of search and why Twitter needs a wicked upgrade
The other day, as I was researching an article on why retailers should install wifi in store, I was trying to find the source of an old tweet: Wow @jcpenney cheap ass got rid of the wifi... Expecting chains on doors at some point next yr. I took the exact text and put...
Paypal Here – now accepting payments on the mobile device (in England)
After Square, there was Triangle. Mobile payment is one of the biggest and most exciting areas of innovation and digital disruption in retail. {Tweet this} In North America, you will now find hotdog vendors that can accept credit cards thanks to a Square or Triangle...
3 keys to effective copywriting – An error by Facebook and why copywriting is an important skill to hone
Effective copywriting is one of the most important skills in this googlized world, in which email remains one of the bastions of (digital) marketing. {Tweet this} Despite having written numerous manuscripts and short stories, blogging for eight...
Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies
Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that...
Wifi in store – To do and what not to do
For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...
Paula Kent Meehan – RIP Mrs Redken
The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won't have known who she was. However, I felt the need to share... I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54 years in...
Bob Gilbreath – co-founder of Ahalogy, marketing platform for Pinterest
Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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