How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
Blog
The Dangers Of Paying Lip Service To Customer Centricity
Is your company talking more and more about customer centricity? It's quite the important topic. For executives sitting through last month's performance review meeting, however, I wonder how often the subject of lost business is properly addressed. Most probably,...
The 7 Golden Rules Of Using Digital In Retail #digitail
The use of digital tools, devices and platforms to enhance the retail experience seems like an obvious strategic fit. From the consumer's standpoint, it is increasingly a must. Yet, brands are only timidly making forays in digital in retail (aka"digitail"). Brands...
Pierre-Loic Assayag, founder and CEO of Traackr, solution to boost your influence marketing program
Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging...
“Rather draw than withdraw” IamCharlie
My second contribution to the Charlie Hebdo Massacre. #iamcharlie Iamcharlie To all the cartoonists who bring to life the issues and challenge of our daily existence. Here is my first one: "It's a pen I want, not Le pen"
“It’s a pen I want, not Le pen” #JesuisCharlie
My artistic contribution following the Charlie Hebdo massacre. #JeSuisCharlieBTW The image of the boy on the right was derived from Calvin & Hobbes. The fountain pen is a gorgeous Classic Pens LB2 Kimono Daichi (from Collectors Weekly). These Maki-e pens...
Glass doors, floors and walls: Corporate cyber security and the evermore porous nature of company secrets
Corporate cyber security, as an industry, is about to hit the big payload. Corporate IT teams around the world are already in overdrive, pushed by a near-panicked CEO, calling around to figure out the right systems and solutions. Consultancies who have positioned...
Google New Year 2015 – ontime real time marketing fail
Are you working on your real-time marketing with your brand? With all the hype around the term of "real time marketing", I wonder how many brands are actually taking it seriously? Naturally, real-time is just another facet of a marketing strategy. It can only work as...
Interview with David Ohayon, Chief Digital Officer at John Paul, white label concierge services and CRM technology
Minter Dialogue Episode #127 This interview is David Ohayon, Chief Digital Officer at John Paul, providing concierge services for companies in Europe. Whether as part of value-add for a fidelity program, a service for a premium brand or as a bonus for certain...
Unbroken film review – Angelina Jolie’s tribute to a great spirit
The film, Unbroken, the epic story of Louis "Louie" Zamperini, was released this Christmas Day. Based on the eponymous and gripping book by Laura Hillenbrand, Angelina Jolie's inaugural film as a director is a worthy film to see. As stated at the beginning of the...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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