Rockin' Robin - Tweet, tweedle-lee-deeWhen you read a Tweet -- depending on the time you have allocated yourself -- there is a whole slew of actions you can possibly do (of course, it varies depending if you are already following you or if you are following...
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Facebook Search, Settings And Privacy For Digital Marketing – What You Personally Need To Know
From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the "user" perspective (aka...
Podcasts – Why and how you should get to listening to some podcasts as part of your daily digital regime
Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable long-standing podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption....
Three Wise Men or Three Why’s Men? How to recruit for the right attitude
Coming out of the Christmas period, you probably had your fill of the three wise men. My favorite crack I heard was "A virgin birth I can believe, but finding three wise men?" {Click to Tweet} As readers of this blog will know, there is a reason why Mindset is...
True or False – Fact or Fiction – The Viral Marketing Mechanism
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
Interview with @BrianSolis on the Inescapable Digital Transformation
Minter Dialogue #48 Through the looking glass This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the...
MDE46: Scott Weitz, CEO And Founder Of Driver Digital, For Video Content Distribution
Minter Dialogue #46 This interview is with Scott Weitz, founder and CEO of Driver Digital, specialized in driving viewers and interaction with video media across all measure of platforms. Previously, Scott founded Driver Media with my long-time friend from...
MDE47: Kathleen Mitchell, VP EMEA for Stella and Dot Jewelry Direct Sales
Minter Dialogue #47 This interview is with Kathleen (Gillin) Mitchell, a former colleague from my L'Oreal days and now head of EMEA for Stella and Dot, an innovative company, founded by Jessica Herrin, that is built on a direct sales model merged with social and...
Message to train companies: Upgrade Digital IQ as Wifi Should No Longer be Optional
Digital IQEven if the sector in which you work isn't directly technological, leading managers must walk the talk in terms of technology in order to understand the true digital opportunities out there. Managers must upgrade their de facto Digital IQ. What...
Filigranes – A book store taking a page out of the digital play book
An original lifetstyle bookstoreIf you are ever in Brussels on a Sunday, one of the busier locations is the 1,700m2 Filigranes book store (39-40 Avenue des Arts, 1040 Brussels) which, because of its license to sell the daily press, is allowed to stay...

To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.










