When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...
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To FB or not FB? – Guest post by Lili Tarkow-Reinisch
*Contains strong language To FB or not FB - That is the question: If it’s about lovin’ Jesus - Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of followers....
Lessons from the Museum – How to avoid museum-style management?
Do you like museums? It's funny, but we all know that, at least a part of us, MUST like visiting museums. It's a necessary part of understanding who and why we are the way we are. Too often, though, it seems that museums are rendered a necessary evil for kids, or are...
FBI – Facebook Index for measuring really Social Brands
It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any...
What’s the big deal about active versus passive media? (With a hat tip to @MitchJoel)
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of "active versus passive media" as Mitch calls it. As opposed to attempting to...
What makes social media so disturbing? And why branding and politics are both changing together
Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece...). Last year,...
Traders, Betrayers and Taking Responsibility
Unless you live in a cave, you will have heard that JP Morgan has taken a (minor) hit to its balance sheet as well as its "balanced" management reputation. As several articles have pointed out (I refer you to the Daily Beast), there have been three celebrated cases...
What Do Beta Mode And Code Naming Have In Common?
The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that "code" names are supposed to provide, no? Also, under the "it sounds silly, but isn't," you can find some sites...
Social media theatre in New York
I thought this street advertising for Godspell at Circle in the Square theatre on Broadway (NY) was brilliant. Clearly, this is one socially savvy Broadway theatre (and/or it has a good agency behind it). The play has a full (dare I say heavenly) battery of social...
Social Media Conversion – Why converting from one platform to another will become a major headache
In my former life at L'Oreal, in the professional products division (selling professional products to hairdressers), we used to spend a lot of time trying to convert a hairdressing salon from one hair color range to another. When a color was well entrenched in...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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