I bookmarked this article from the Wall Street Journal, entitled “Wash Away Bad Hair Days,” about P&G’s efforts to recapture consumers who, over the most recent hard times, have cut back on ‘premium’ shampoos, such as Pantene, in favor of lower priced or generic products. In recent years, the article describes how P&G have been doing elaborate testing to evaluate the emotional impact of a shampoo, in an effort to rinse out bad hair days (and the lack of confidence that comes with them). So, then, where is the emotional content in the shampoo marketing campaigns?
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Social Media and Executives Don’t Mix | ClickZ
In a great post titled "Why Executives HATE Social Media" from the executives at DemingHill, we get an unfiltered viewpoint - straight from the executives - on why they hate social media, but could eventually learn to love it. It's an excellent post, but also a very...
Plain Training versus Learning & Growing – 7 key guidelines
It is my belief that continuing education in a company will be one of the distinguishing forces that sorts the great from the good brands. Great education is not just motivating. It is not just a way to improve skills and acquire knowledge. Great education is a fundament to creating a corporate “culture” and transmitting and living corporate values. If innovation, collaboration and fluid communication are vital for creating a successful client-centric organization, a training philosophy that is itself innovative, collaborative and interactive is a great way to set your company on a successful trajectory. Here are 7 important guidelines to making great education.
How Naughty Are You? – Volvo takes a test drive downtown
In a bold marketing coup, related to an effort to remove itself from a “too safe” and “family car” image, Volvo launched its S60 in five cities across Europe and conducted, secretly, an experiment designed to measure the naughtiness of the crowd. Guests — an ‘in’ crowd of BPs, bloggers and celebrities — were invited to find the location via an augmented reality application on layar. Through a sociological lens, it is certainly taking Volvo down a risqué, non politically correct path… in line with its sex symbol logo. Personally, I think it is a great initiative.
Social Retail – Boden’s face(book!) is the company. A personal story.
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...
Surprise tweet from the Stockholm Historical Museum
If it were not enough to enjoy a wonderful visit to the museum, someone at the museum is tracking what is going on in the social media space and is making the visit last longer!
Your legacy…on Facebook
This is surely not one of the most top-of-mind topics for many people on Facebook; but, after I read yesterday’s Herald Tribune/NY Times article, entitled “Facebook and its users grapple with memorials and persistent ghosts,” I thought again and believe the topic needs airing. I include 4 action points.
Apple – Imperfect imperfections
Steve Jobs has shown himself and the company to have flaws. Every first model seems to come with some flaws and usually Apple manages to turn the situation around, aided by the Apple afficionados. This time, with the iPhone 4, Jobs has not done his customary good job… The imperfections are looking more imperfect. Will these be a turning point?
Government as Guarantor of Privacy?
(Update July 28) With the massive leak of over 91,000 documents from the US Army operations in Afghanistan to Wikileaks, the notions of security, confidentiality, privacy and piracy have hit the front pages of mass media around the world. The role of the internet and...
The French Service Issue : “mal compris”
French Service For some, "French Service" is an oxymoron. Some like to say the same thing of American Intelligence. But as far as French Intelligence is concerned and American Service, we tend to be on the right track! Regarding French service, there has been much...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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