Minter Dialogue with Evelyn Starr Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of...
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
What’s missing in your content strategy? Great content? Available assets? Sufficient resources? Original storytellers? Appropriate platforms? Enough fans and followers? While crafting a robust content strategy already takes a certain skill, I believe that...