by Minter Dial | Dec 28, 2010 | Minter Dialogue, Podcast, Social Media
Jonathan Salem Baskin Dialogue with Jonathan Baskin on global brand challenges Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. Specifically, Jonathan is author of “Branding...
by Minter Dial | Dec 5, 2010 | Branding
How to customize marketing efforts without violating personal data? With all the news about the “close quarter” searching in the United States at airport security checkpoints, one might be excused for thinking that airlines are getting a bit too close for...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Oct 17, 2010 | Social Media
The issue of privacy is a little schizophrenic. In any event, it is strategic and worldwide in scope as far as developing one’s business online. We all say we want our privacy, and yet we do not want to be treated as a number. Yet, for...
by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...